PRIVACY POLICY

Effective date: September 17, 2026

BIRCHE (“BIRCHE”, “we”, “us”, or “our”) operates the birche.in website (the “Service”).

This Privacy Policy explains how we collect, use, store, and share information when you use our Service, place an order, create an account, contact us, or otherwise interact with BIRCHE.

By using our Service, you acknowledge the practices described in this Privacy Policy.

DEFINITIONS

SERVICE

Service refers to the birche.in website operated by BIRCHE.

PERSONAL DATA

Personal Data means information that can be used to identify or contact an individual, either directly or in combination with other information.

USAGE DATA

Usage Data refers to information collected automatically when you access or use our Service, such as pages viewed, time spent on pages, browser information, device information, and interactions with the website.

COOKIES

Cookies are small files stored on your computer, mobile device, or other device by a website. They allow a website to remember information about your visit and help us operate and improve the Service.

DATA CONTROLLER

The Data Controller is the person or entity responsible for determining how and why Personal Data is processed.

For information regarding BIRCHE's identity or data practices, please refer to our Contact section.

DATA PROCESSORS / SERVICE PROVIDERS

Data Processors or Service Providers are third-party companies or individuals that process information on our behalf to provide services related to the operation of BIRCHE.

INFORMATION COLLECTION AND USE

We collect information that is necessary to operate our website, process orders, provide customer support, improve our services, and communicate with customers.

TYPES OF DATA COLLECTED

PERSONAL DATA

When using our Service, you may provide us with information including:

  • First and last name
  • Email address
  • Phone number
  • Billing and shipping address
  • City, State, and PIN code
  • Account information
  • Order and purchase information
  • Information provided when contacting us
  • Information provided through customer support
  • Information submitted through forms on our website

We may use your email address and phone number to communicate with you regarding your orders, account, customer service requests, and, where permitted, products, offers, or other communications from BIRCHE.

You may unsubscribe from promotional email communications using the unsubscribe instructions provided in the relevant communication.

PAYMENT INFORMATION

Payments made through BIRCHE are processed through third-party payment service providers.

We use Cashfree for payment processing. Payment information may be collected and processed by the payment provider in accordance with its own privacy and security practices.

BIRCHE does not need to store your complete payment card information to process your order.

USAGE DATA

We may automatically collect information about how the Service is accessed and used.

This may include:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Pages visited
  • Date and time of your visit
  • Time spent on pages
  • Referring pages
  • Diagnostic and technical information

This information may be used to understand how visitors interact with our website, maintain website security, troubleshoot technical issues, and improve the Service.

ACCOUNT INFORMATION

Customers may create an account on birche.in.

When you create an account, information associated with your account may be stored to allow you to access your account, view orders, manage your information, and use available account features.

TRACKING AND MARKETING

META PIXEL

BIRCHE may use Meta Pixel and related Meta technologies to understand how visitors interact with our website and to measure the effectiveness of our advertising.

These technologies may collect information about website visits, actions taken on the website, and interactions with advertisements.

This information may be used to measure advertising performance, understand website activity, and deliver or improve relevant advertising.

The use of such technologies may involve third-party processing in accordance with the applicable third party's policies.

EMAIL COMMUNICATIONS

If you provide your email address through our website, account creation, checkout, or another interaction with BIRCHE, we may use it to:

  • Process and communicate about your orders
  • Provide customer support
  • Send important service-related information
  • Provide information about BIRCHE products and collections
  • Send promotional communications where permitted

You may unsubscribe from promotional emails at any time by using the unsubscribe mechanism included in the communication.

WHATSAPP AND PHONE COMMUNICATION

Where you provide your phone number, BIRCHE may use it to communicate with you regarding orders, delivery, customer service, and other service-related matters.

Where permitted, we may also use WhatsApp or similar communication channels for customer communication and promotional purposes.

USE OF DATA

BIRCHE may use collected information for purposes including:

  • To provide and maintain our Service
  • To process and fulfil orders
  • To manage customer accounts
  • To provide customer support
  • To communicate regarding orders and deliveries
  • To process payments
  • To understand how our website is used
  • To improve our products, website, and services
  • To maintain website security
  • To detect and prevent fraudulent or unauthorized activity
  • To measure advertising and marketing performance
  • To send relevant product information and promotional communications where permitted
  • To comply with applicable legal obligations

RETENTION OF DATA

BIRCHE retains Personal Data for as long as reasonably necessary for the purposes described in this Privacy Policy.

We may retain information for longer where necessary to fulfil legal, accounting, tax, dispute-resolution, security, or other legitimate business requirements.

When Personal Data is no longer required, we may delete or anonymize it in accordance with our applicable practices and legal obligations.

TRANSFER AND PROCESSING OF DATA

Your information may be processed by BIRCHE and by third-party service providers that assist us in operating the Service.

These providers may process information on our behalf for purposes including website hosting, ecommerce operations, payment processing, analytics, advertising, communication, shipping, and customer support.

Where information is processed by third parties, we expect such providers to use the information only for the services they provide to us and in accordance with applicable requirements.

DISCLOSURE OF DATA

BIRCHE may share Personal Data with third parties where necessary to operate our business and provide the Service.

These may include:

  • Shopify, which provides the ecommerce platform on which birche.in operates
  • Cashfree, for payment processing
  • Shipping and logistics providers, for fulfilment and delivery
  • Marketing and advertising service providers, including Meta
  • Communication and customer-support service providers
  • Professional advisers or service providers where necessary
  • Government authorities or law-enforcement agencies where disclosure is required by applicable law

We do not sell your Personal Data as a standalone product.

We may also disclose information where reasonably necessary to protect the rights, property, security, or operations of BIRCHE, our customers, or others.

SECURITY OF DATA

We take reasonable measures to protect Personal Data against unauthorized access, misuse, alteration, disclosure, or destruction.

However, no method of transmission over the internet or method of electronic storage is completely secure. Accordingly, we cannot guarantee absolute security of information transmitted to or stored through the Service.

YOUR DATA PROTECTION RIGHTS

Depending on applicable law, you may have rights relating to your Personal Data, including rights to:

  • Request access to information held about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of Personal Data where applicable
  • Withdraw consent where processing is based on consent
  • Object to or restrict certain forms of processing where applicable

Requests relating to your Personal Data can be made through the Contact section of our website.

We may need to verify your identity before processing certain requests.

THIRD-PARTY SERVICES AND LINKS

Our Service may contain links to websites, services, or platforms operated by third parties.

If you follow a third-party link, you will be directed to that third party's website. BIRCHE does not control the privacy practices, policies, or content of third-party websites.

We recommend reviewing the privacy policy of any third-party website you visit.

CHILDREN'S PRIVACY

Our Service is intended for individuals 18 years of age or older.

We do not knowingly seek to collect Personal Data from individuals under 18 through the Service.

If we become aware that Personal Data has been collected from an individual under 18 in circumstances where such collection was not permitted, we may take reasonable steps to address the situation.

CHANGES TO THIS PRIVACY POLICY

BIRCHE may update this Privacy Policy from time to time.

When changes are made, the updated version will be posted on this page along with a revised effective date.

You are encouraged to review this Privacy Policy periodically to remain informed about how we handle Personal Data.

CONTACT US

If you have questions about this Privacy Policy or the way BIRCHE handles your information, please refer to the Contact section on our website.

COOKIE POLICY

Last updated: September 17, 2026

BIRCHE uses cookies and similar technologies on birche.in.

This Cookie Policy explains what cookies are, how we use them, and the choices available to you.

By continuing to use our website, cookies may be placed on your device in accordance with your browser settings and applicable preferences.

WHAT ARE COOKIES?

Cookies are small text files placed on your computer, mobile phone, tablet, or other device when you visit a website.

Cookies allow websites to recognize your device, remember certain information, maintain functionality, and understand how visitors interact with the website.

Cookies may be session cookies, which are deleted when you close your browser, or persistent cookies, which remain on your device for a defined period.

HOW BIRCHE USES COOKIES

BIRCHE may use cookies and similar technologies for purposes including:

  • Operating essential website functions
  • Maintaining customer accounts
  • Remembering preferences
  • Keeping products in your shopping cart
  • Processing and fulfilling orders
  • Maintaining website security
  • Understanding website usage
  • Measuring advertising performance
  • Improving the website and customer experience

TYPES OF COOKIES

ESSENTIAL COOKIES

These cookies are necessary for the website to operate correctly.

They may be used for functions such as shopping carts, checkout, account access, security, and other essential website functionality.

PREFERENCE COOKIES

These cookies allow the website to remember information that changes the way the Service behaves or appears, such as preferences or settings.

ANALYTICS COOKIES

Analytics technologies may collect information about how visitors use the website.

This information can help us understand website performance, identify areas for improvement, and understand how visitors interact with our products and content.

ADVERTISING COOKIES

BIRCHE may use advertising and tracking technologies, including Meta Pixel, to measure advertising campaigns and understand interactions between advertisements and our website.

These technologies may also be used to help deliver more relevant advertising.

THIRD-PARTY COOKIES

Some cookies or similar technologies used on birche.in may be placed or operated by third-party service providers.

These may include service providers involved in:

  • Ecommerce functionality
  • Payment processing
  • Advertising
  • Marketing
  • Website analytics
  • Customer communication

Third-party providers may process information according to their own privacy policies.

YOUR COOKIE CHOICES

You can control or delete cookies through your browser settings.

Most browsers allow you to:

  • View stored cookies
  • Delete existing cookies
  • Block cookies
  • Block third-party cookies
  • Receive a notification before cookies are stored

Please note that disabling certain cookies may affect the functionality of birche.in. Features such as account access, shopping carts, checkout, preferences, or other website functions may not operate correctly if essential cookies are disabled.

CONTACT

For questions regarding this Privacy Policy or Cookie Policy, please refer to the Contact section on birche.in.